03 · AI PRODUCTION · BALY

Amarah tuk-tuk launch, no shoot

An acquisition campaign for Baly’s tuk-tuk service in Amarah, made without travelling or filming. The city, the cast and the vehicle were all built with AI.

ROLE

Production lead, AI direction

CLIENT

Baly

TOOLS

Higgsfield

YEAR

2026

THE BRIEF

A campaign set in Amarah normally means travel, permits, a crew and a cast. The brief was to launch the service there with none of that, and still look like the real city.

THE PROCESS

City plates

Key Amarah locations rebuilt as clean plates: the arch bridge from the air, the market street, the clock tower square and the riverside road.

Cast turnarounds

A driver and a family cast with locked turnarounds, so the same people hold up from any angle.

Vehicle design

One tuk-tuk in Baly blue, designed once from four sides and reused in every scene.

Final scenes

Plates, cast and vehicle combined into the campaign shots, each one reading as the same real place.

THE RESULT

A city campaign without the trip

Everything was produced from Baghdad, ready for the launch.

Travel days

Shoot days

City locations built

NEXT PROJECT

Rocket ramp, rebuilt overnight →

Have a project in mind?

Let’s talk

work@abbasamer.com

Baghdad, Iraq