01 · TREND TO AD · BALY FOOD

Rocket ramp, rebuilt for Baly Food overnight

A viral rocket-car trend came up in the team chat at night. I swapped the car for our AI food captain, matched the same ramp, light and camera, and closed on the official Baly Food outro. The ad was ready the same night.

ROLE

Concept, AI production, edit

CLIENT

Baly Food × Baly

PLATFORM

Instagram

TURNAROUND

Same night

253K

Organic views

3,484

Likes

2,209

321

Comments

THE BRIEF

Trends fade in days. The only way to use this one was to rebuild it in our brand and ship it before the morning.

THE PROCESS

Read the trend

Broke the original down shot by shot: the curved ramp, the night lighting and the camera move that made it work.

Swap the hero

Replaced the car with Mohammed, our AI food captain, on the same ramp, under the same light, with the same camera.

Close on the brand

Cut it to the official Baly Food outro and delivered the finished ad the same night.

THE RESULT

Organic reach, no media spend

Posted on Instagram as a Baly Food × Baly collaboration.

NEXT PROJECT

Mohammed, Baly Food Captain →

Have a project in mind?

Let’s talk

work@abbasamer.com

Baghdad, Iraq