02 · AI CHARACTER · BALY FOOD

Mohammed, Baly Food Captain

A consistent AI brand character for Baly Food. One face, one uniform and one bike that stay identical in every video, whoever writes the prompt.

ROLE

Character design, AI direction

CLIENT

Baly Food

TOOLS

Higgsfield · Soul ID

YEAR

2026

THE BRIEF

Baly Food needed a delivery captain people would recognise across many short ads. Generative tools change faces and details from shot to shot, so the character had to be locked before a single video was made.

THE PROCESS

Character bible

A written bible fixes his age, build, face, beard, hair and personality, plus prompt rules. It is copied word for word into every generation, so the description never drifts.

Soul ID training

13 reference images across angles and expressions train a Soul ID. Expression is kept separate from identity, so he can laugh or look serious without his face changing.

Locked brand kit

Summer and winter uniforms, the helmet and the delivery box, generated front and back with the Baly logo, then reused as fixed references.

The bike

One bike with the box mounted, from the side and the back, so every riding scene matches.

THE RESULT

One face, every video

The captain now carries Baly Food content without casting or reshoots, and went straight into the rocket-ramp trend ad.

Reference images

Locked brand assets

Face across every video

NEXT PROJECT

Amarah tuk-tuk launch, no shoot →

Have a project in mind?

Let’s talk

work@abbasamer.com

Baghdad, Iraq